Pressure was the model. Alignment is the new way.
You’re not here to survive the system. You’re here to help evolve it.
A leadership coach, culture consultant, and former global executive who knows that next-generation leadership begins within.
With a rare blend of corporate expertise, intuitive insight, and grounded presence, Marita helps leaders return to their authentic center so they can lead with clarity, compassion, and meaningful impact.
Meet Marita Choque
Your Leadership Energy Shapes Everything
Your energy sets the culture.
Your alignment shapes the tone.
When you are grounded, your team rises with you.
This work transcends superficial fixing or forcing.
It's about reconnecting with what's genuinely true, aligned, and authentically yours.
The Cycle of Realignment
Life: The turning point, where clarity and purpose emerge. You reconnect with who you are. You lead with vision and grounded intention.
Death: The release of what no longer serves: outdated roles, limiting beliefs, and patterns. You create space by letting go.
Rebirth: You return to your true self—whole, present, and aligned. From this place, leadership becomes intuitive, powerful, and real.
We believe that the leadership journey is a constant and evolving cycle, As you lead with awareness, your clarity sharpens, your impact grows, and you rise in wholeness.
Pathways to Your Evolved Leadership
Personalized 1:1 coaching to help you lead with clarity, confidence, and integrity—without losing yourself.
Private Coaching
Transformative experiences creating space for deep realignment, authentic trust, and renewed purpose, both individually and collectively.
Workshops & Retreats
For organizations ready to evolve their approach from reactivity and rigidity toward connection and conscious engagement.
Team & Culture Consulting
"Marita touched me in more than one way and left a legacy of new skills, improved communication, and being more open to feedback."
Tony Martis
Marita was the one who really brought home to me the well-known but often misused and even less understood phrase: Perception is reality. She is the one who gently pushed me to the realization that no matter how well we think we have articulated our position and conveyed a message, the true test of its effectiveness is when the audience understands and accept what you are conveying.
"Marita's ability to dig deep has allowed me to see what i may not want to see, so it doesn’t take hold of me."
Andrea Jimenez
Working with Marita has been a truly life-changing experience. For the first time, I felt genuinely seen and understood. She has gently guided me toward recognizing triggers that hold me back, and has done so with such compassion and patience. I’ve learned so much about myself through our sessions, and I now feel more grounded, more aware, and more connected to the possibilities
"The experience I’ve had coaching with Marita has been outstanding."
Juan Carlos C
Honestly, at first, I was skeptical for several reasons, mainly because I had previously had similar experiences in terms of topic and format. However, I never finished them. The reason this one was different is that Marita connects with you in a very natural and professional way, and you quickly forget that you are receiving structured and complex training. I would do it again without hesitation!
"Marita's ability to dig deep has allowed me to see what i may not want to see, so it doesn’t take hold of me."
Andrea Jimenez
Working with Marita has been a truly life-changing experience. For the first time, I felt genuinely seen and understood. She has gently guided me toward recognizing triggers that hold me back, and has done so with such compassion and patience. I’ve learned so much about myself through our sessions, and I now feel more grounded, more aware, and more connected to the possibilities
"Because of Marita's guidance, I gained a much clearer understanding of myself — what truly matters to me and what I'm actually capable of achieving."
It's like she helped me uncover a strength I didn't even know I had. Now, I feel so much more confident facing life's challenges, knowing who I am and what I stand for. Marita didn't just help me get through a difficult period; she empowered me to grow into a better version of myself. For that incredible gift, I am so incredibly thankful.
Miguel Gonzalez
Marita touched me in more than one way and left a legacy of new skills, improved communication, and being more open to feedback.
Tony Martis
Marita was the one who really brought home to me the well-known but often misused and even less understood phrase: Perception is reality. She is the one who gently pushed me to the realization that no matter how well we think we have articulated our position and conveyed a message, the true test of its effectiveness is when the audience understands and accept what you are conveying.
"Because of Marita's guidance, I gained a much clearer understanding of myself — what truly matters to me and what I'm actually capable of achieving."
It's like she helped me uncover a strength I didn't even know I had. Now, I feel so much more confident facing life's challenges, knowing who I am and what I stand for. Marita didn't just help me get through a difficult period; she empowered me to grow into a better version of myself. For that incredible gift, I am so incredibly thankful.
Miguel Gonzalez
"Marita's ability to dig deep has allowed me to see what i may not want to see, so it doesn’t take hold of me."
Andrea Jimenez
Working with Marita has been a truly life-changing experience. For the first time, I felt genuinely seen and understood. She has gently guided me toward recognizing triggers that hold me back, and has done so with such compassion and patience. I’ve learned so much about myself through our sessions, and I now feel more grounded, more aware, and more connected to the possibilities
"Marita has a unique ability to ignite motivation within the team, creating an environment where people feel engaged and inspired to contribute."
Aizhan Shumazhan — Location/Position
Marita is not just a highly skilled professional—she is also a genuinely positive and inspiring leader who brings out the best in people. It was an absolute pleasure to work with her, and I am truly grateful for her mentorship.
"Marita has a unique ability to ignite motivation within the team, creating an environment where people feel engaged and inspired to contribute."
Aizhan Shumazhan
Marita is not just a highly skilled professional—she is also a genuinely positive and inspiring leader who brings out the best in people. It was an absolute pleasure to work with her, and I am truly grateful for her mentorship.
"Because of Marita's guidance, I gained a much clearer understanding of myself — what truly matters to me and what I'm actually capable of achieving."
It's like she helped me uncover a strength I didn't even know I had. Now, I feel so much more confident facing life's challenges, knowing who I am and what I stand for. Marita didn't just help me get through a difficult period; she empowered me to grow into a better version of myself. For that incredible gift, I am so incredibly thankful.
Miguel Gonzalez
"Marita helped me reconnect with my core values, especially around respect and healthy boundaries, and supported me in showing up with clarity and confidence."
Yeny Perez
Through Marita's coaching, I learned how to recognize and respond to abusive behavior, break old patterns of codependency, and take aligned action in both my personal and professional life. Marita is more than a coach, she’s a catalyst for deep, lasting transformation. If you’re facing uncertainty or feeling stuck, I highly recommend her.
"Marita has a unique ability to ignite motivation within the team, creating an environment where people feel engaged and inspired to contribute."
Aizhan Shumazhan
Marita is not just a highly skilled professional—she is also a genuinely positive and inspiring leader who brings out the best in people. It was an absolute pleasure to work with her, and I am truly grateful for her mentorship.
"Marita helped me reconnect with my core values, especially around respect and healthy boundaries, and supported me in showing up with clarity and confidence."
Yeny Perez
Through Marita's coaching, I learned how to recognize and respond to abusive behavior, break old patterns of codependency, and take aligned action in both my personal and professional life. Marita is more than a coach, she’s a catalyst for deep, lasting transformation. If you’re facing uncertainty or feeling stuck, I highly recommend her.
"Marita approaches coaching as a mission to help the depleted executives regain their inner energy and to lead from conviction of helping others."
Gus Daher
In my experience with Marita she has shown me how leading from abundance is far more powerful and impactful than leading from the power of a position! Marita’s coaching will definitely help executives lead with a lot more generosity and purpose!
"Marita approaches coaching as a mission to help the depleted executives regain their inner energy and to lead from conviction of helping others."
Gus Daher
In my experience with Marita she has shown me how leading from abundance is far more powerful and impactful than leading from the power of a position! Marita’s coaching will definitely help executives lead with a lot more generosity and purpose!
"Marita helped me reconnect with my core values, especially around respect and healthy boundaries, and supported me in showing up with clarity and confidence."
Yeny Perez
Through Marita's coaching, I learned how to recognize and respond to abusive behavior, break old patterns of codependency, and take aligned action in both my personal and professional life. Marita is more than a coach, she’s a catalyst for deep, lasting transformation. If you’re facing uncertainty or feeling stuck, I highly recommend her.
"The experience I’ve had coaching with Marita has been outstanding."
Juan Carlos C
Honestly, at first, I was skeptical for several reasons, mainly because I had previously had similar experiences in terms of topic and format. However, I never finished them. The reason this one was different is that Marita connects with you in a very natural and professional way, and you quickly forget that you are receiving structured and complex training. I would do it again without hesitation!
"The experience I’ve had coaching with Marita has been outstanding."
Juan Carlos C
Honestly, at first, I was skeptical for several reasons, mainly because I had previously had similar experiences in terms of topic and format. However, I never finished them. The reason this one was different is that Marita connects with you in a very natural and professional way, and you quickly forget that you are receiving structured and complex training. I would do it again without hesitation!
"Marita approaches coaching as a mission to help the depleted executives regain their inner energy and to lead from conviction of helping others."
Gus Daher
In my experience with Marita she has shown me how leading from abundance is far more powerful and impactful than leading from the power of a position! Marita’s coaching will definitely help executives lead with a lot more generosity and purpose!
Marita touched me in more than one way and left a legacy of new skills, improved communication, and being more open to feedback.
Tony Martis
Marita was the one who really brought home to me the well-known but often misused and even less understood phrase: Perception is reality. She is the one who gently pushed me to the realization that no matter how well we think we have articulated our position and conveyed a message, the true test of its effectiveness is when the audience understands and accept what you are conveying.
"Marita touched me in more than one way and left a legacy of new skills, improved communication, and being more open to feedback."
Tony Martis
Marita was the one who really brought home to me the well-known but often misused and even less understood phrase: Perception is reality. She is the one who gently pushed me to the realization that no matter how well we think we have articulated our position and conveyed a message, the true test of its effectiveness is when the audience understands and accept what you are conveying.
"Marita's ability to dig deep has allowed me to see what i may not want to see, so it doesn’t take hold of me."
Andrea Jimenez
Working with Marita has been a truly life-changing experience. For the first time, I felt genuinely seen and understood. She has gently guided me toward recognizing triggers that hold me back, and has done so with such compassion and patience. I’ve learned so much about myself through our sessions, and I now feel more grounded, more aware, and more connected to the possibilities
"Because of Marita's guidance, I gained a much clearer understanding of myself — what truly matters to me and what I'm actually capable of achieving."
Miguel Gonzalez
It's like she helped me uncover a strength I didn't even know I had. Now, I feel so much more confident facing life's challenges, knowing who I am and what I stand for. Marita didn't just help me get through a difficult period; she empowered me to grow into a better version of myself. For that incredible gift, I am so incredibly thankful.
"Marita has a unique ability to ignite motivation within the team, creating an environment where people feel engaged and inspired to contribute."
Aizhan Shumazhan
Marita is not just a highly skilled professional—she is also a genuinely positive and inspiring leader who brings out the best in people. It was an absolute pleasure to work with her, and I am truly grateful for her mentorship.
"Marita helped me reconnect with my core values, especially around respect and healthy boundaries, and supported me in showing up with clarity and confidence."
Yeny Perez
Through Marita's coaching, I learned how to recognize and respond to abusive behavior, break old patterns of codependency, and take aligned action in both my personal and professional life. Marita is more than a coach, she’s a catalyst for deep, lasting transformation. If you’re facing uncertainty or feeling stuck, I highly recommend her.
"Marita approaches coaching as a mission to help the depleted executives regain their inner energy and to lead from conviction of helping others."
Gus Daher
In my experience with Marita she has shown me how leading from abundance is far more powerful and impactful than leading from the power of a position! Marita’s coaching will definitely help executives lead with a lot more generosity and purpose!
"The experience I’ve had coaching with Marita has been outstanding."
Juan Carlos C
Honestly, at first, I was skeptical for several reasons, mainly because I had previously had similar experiences in terms of topic and format. However, I never finished them. The reason this one was different is that Marita connects with you in a very natural and professional way, and you quickly forget that you are receiving structured and complex training. I would do it again without hesitation!
